PEOPLE CONNECT TO ITEMS THAT CREATE EMOTION, IT'S HARDWIRED INTO OUR BRAINS.
When a customer is given an item with his or her name engraved on it, it feels like the product has been adapted to them. This allows the brain to think positively about the item and have positive thoughts about the place or event that he or she received it.
It's science!
Making the Connection
Regardless of what the gift is, the best received gifts will always be the ones with a personal connection, for example a name, quote, or initials engraving.
Whats the bottom line?
Product Customization builds Customer Loyalty. Putting in place a customization event, helps to establish a connection between the brand hosting the event and the guests or customers while improving the retention of the customer.
Having this product will continually remind the customer of your brand, leaving a lasting impression that will be cherished for years.